Press & media

For journalists, podcasters, newsletter writers.

Everything you’d reasonably ask a comms team for is on this page: fast-facts, boilerplate, founder bio, downloadable assets and live story angles. Press contact replies inside 24 hours.

Email press@minglein.com.au Download press kit →

Fast facts

The numbers and lines most journalists ask for first.

All figures are current as of April 2026. We update this page on the first business day of each month so you can quote it directly without writing for an update.

Founded

2024Privately bootstrapped

Headquarters

AustraliaAustralia

Soft launch

Sat 6 June 2026first cohort of Hosts

Public launch

Late August 2026Open to all Hosts and Buyers

Founder

Mark DakicSole founder

Hosts at soft launch

10first cohort of Hosts

Revenue split

50% to HostsThe same for every Host

Charity

R U OK?1% of revenue, every year

Boilerplate

Approved company description, copy and paste it.

Three lengths for three contexts: a 25-word standfirst, a 60-word “about” paragraph, and a 150-word longer description. Use whichever fits your word count.

25 words

Standfirst

MingleIn is an Australian online platform where real humans teach real skills. Pre-recorded Workshops, 50% paid to every Host, no AI shortcuts.

60 words

Short description

MingleIn is an Australian online platform for buying and teaching pre-recorded Workshops. Hosted by real humans with verified expertise, with a strict no-AI-content policy on the teaching itself, every Workshop pays the maker 50% of the sale price. Buyers get 90 days of access from first play, with optional Watch Parties for synchronised viewing with friends. Founded in Melbourne, 2024.

150 words

Long description

MingleIn is an Australian-founded online platform for makers and creators to teach pre-recorded Workshops to learners around the country and, in time, the world. Founded in Melbourne in 2024 by Mark Dakic, MingleIn was built in response to two adjacent trends: the explosive growth of AI-generated tutorial content on incumbent platforms, and the persistent under-payment of working artists in Australia. The platform pays every Host 50% of every sale, the same for every Host with no premium tier, while operating a strict no-AI-content policy on the teaching itself. Buyers receive 90 days of access from their first play, no subscription, and can host Watch Parties with friends for synchronised viewing. MingleIn donates 1% of revenue to R U OK?, Australia's mental-health charity. The platform soft-launches on Saturday 6 June 2026 with a hand-picked cohort of 10 hand-picked Hosts, with public launch following in late August 2026.

Founder

Founder bio & quotable lines.

For attribution, use “Mark Dakic, founder, MingleIn”. The founder is available for interviews and comment within 24 hours of request via press@minglein.com.au.

Mark Dakic

Founder, MingleIn

Mark started MingleIn from a Melbourne kitchen in 2024 after watching online learning shift from human teachers to AI-generated tutorials. He spent the prior fifteen years in product and operations across the Australian tech sector. He is the platform’s sole founder. He prefers to keep the brand led by the makers, not the founder, and the press kit reflects that: the public story is the Hosts, not Mark.

Quotable, 30 words

On the no-AI policy

“If you come here to learn pottery, you'll learn it from someone whose wheel has real clay on it. That's the line. We're not anti-AI. We're anti-fake.”

Quotable, 28 words

On the 50/50 split

“Working artists in Australia earn a median $54,000 a year and most of that comes from a second job. We didn't want to be the platform that made that worse.”

Story angles

Five angles we can speak to right now.

For each, the founder is available for comment within 24 hours. Hosts willing to be interviewed are listed alongside the angle that’s most relevant to them. Email press@minglein.com.au with your angle and we’ll match you to the right person.

The fight against AI-generated tutorials

How online learning quietly shifted from human teachers to AI voiceovers, and what one Australian company is doing about it. Founder + 2 Hosts available.

Tech & culture

Working artists, real numbers

Why the median Australian artist earns under the national average and how platform economics either help or hurt. Founder available; Hosts available on request.

Business & arts

Building from Melbourne, for Australia first

A pre-launch profile of an Australian-founded, Australian-built online learning platform that explicitly chose not to chase US traffic first. Founder available.

Local business

The Watch Party as a social object

Synchronised viewing with friends as the new craft circle. Why people want their hobbies social again. Founder + early users available.

Lifestyle & culture

The mental health connection

Why a Workshop platform donates 1% to R U OK?, and what Hosts say about the wellbeing dimension of teaching online. R U OK? spokesperson + 2 Hosts.

Health & wellbeing

Going slow on purpose

A counter-narrative to the "blitzscale or die" startup playbook. Why a deliberately small launch and a lifetime grandfathered revenue split. Founder available.

Tech & founder

Brand assets

Logos, screenshots, founder photo, colour palette.

All assets free to use in editorial coverage. No permission needed for stories about MingleIn. For broader commercial use, email press first.

MingleIn

Wordmark, dark background

SVG, PNG @1x and @3x. Yellow on Madison dark.

SVG · 12kb

MingleIn

Primary lockup, light

SVG, PNG @1x and @3x. Yellow flame, grey 'In', on white or Paper.

SVG · 12kb

Brand colour palette

Madison, Newjeans, Yellow, Paper, Ink. With hex values.

PDF · 1pp

📱

App screenshots, 6 of

Explore, Watch Party, Boast, Host dashboard.

PNG · 8.4mb

📷

Founder photo

Two crops, both portrait. Approved for editorial.

JPG · 4.1mb

📦

Full press kit, all assets

Boilerplate, logos, screenshots, founder bio in one zip.

ZIP · 22mb

Recent coverage

Stories about MingleIn.

Updated as coverage lands. Pre-launch, this section is necessarily empty.

No coverage yet. We’re pre-launch as of April 2026. If you’ve covered us, email press@minglein.com.au with the link and we’ll add it within a day, with attribution.

A live coverage feed is also published on our LinkedIn page once articles begin landing.

★

Real humans only

Strict no-AI-content policy on every Workshop and Boast.

50% to every Host

Twice what most platforms pay creators.

∞

90 days of access

Watch as much as you like for 90 days from purchase.

♥

1% to R U OK?

Australia's mental-health charity, on every sale.

Press contact, direct.

Email press@minglein.com.au and we’ll respond inside 24 hours. For urgent requests, mark the subject “URGENT” and you’ll skip the queue.

Email the press desk Read the About page →